University Education for Women

Examination paper Essay point: ladies ought to be required to attempt a college degree in creating nations. In today’s present day life, the job of ladies has become increasingly more significant in monetary development. In any case, in numerous nations, particularly in creating nations, low female instructive rate is enormous issue. This article contends that ladies ought to be required to embrace an advanced degree in creating nations. The principal motivation behind why ladies ought to be required to embrace a college degree in creating nations is that it can influence emphatically some social issues, for example, family arranging and absence of education rate.People need to realize that in most creating nations, the proficiency pace of guys is altogether higher than females. For instance, the level of educated guys in Vietnam is 94. 0% while the level of proficient females is 86. 9% (Phan et al. , 2004, para 3). Thus, as per Chandramouli (2011), the educated male’s rate (86. 9%) is a lot higher than the level of educated females (65. 5%) in India. Consequently, ladies should take an advanced degree to approach the harmony among guys and female’s proficiency rate.Moreover, if ladies take tertiary instruction, they may have more information to comprehend the significance of family wanting to abstain from having multiple kids. Another significant explanation is that ladies assume a basic job in family proficiency. As per Bhandari and Smith (1997), mother’s proficiency is identified with preschool children’s information, language and education abilities. For example, a mother is an individual who is nearest to kids in a family so mother’s conduct hugy affect kids. In the event that guardians, particularly moms have terrible conduct, their youngsters may mirror those actions.In differentiate, if moms have high information, they can encourage their kids better. They may recount to their youngsters important stories to ena ble kids to realize what is acceptable or not and improve in school. Having high instruction of moms likewise brings better medicinal services for their kids. Subsequently, it is better for ladies to attempt college training in creating nations which have higher birth rate. At long last, ladies with college training may have more open doors for occupations or higher social position.It is genuine that ladies who have more elevated levels of instruction, particularly tertiary instruction can find a decent line of work simpler. High-taught ladies can have vital information and social aptitudes which they had learnt in colleges to land position in today’s society in creating nations which are male-overwhelmed social orders before. Ladies have a few characteristics that men don't have, for example, adaptability, performing multiple tasks so on the off chance that they have high-taught, they can be more fruitful than man. Besides, having a college degree can assist ladies with havi ng higher social position.For model, in some creating nations, numerous high instructed ladies hold a significant job in the state mechanical assembly, for example, Yingluck Shinawatra-Thailand’s first female head administrator. Taking everything into account, ladies ought to be required to embrace an advanced degree in creating nations due with its impact to some social issues and its job in family proficiency just as individual’s benefits. Obviously government and networks ought to know about the significance of women’s instruction to make our general public better.References list: 1. Bhandari, R. and Smith, F. J. (1997), Available from: http://www. jrre. psu. edu/articles/v13,n3,p183-196,Bhandari. pdf [Accessed: May 5, 2012]. 2. Chandramouli, C. , and (2011), Available from: http://censusindia. gov. in/2011-prov-results/paper2/data_files/india/Rural_Urban_2011. pdf [Accessed: May 3, 2012]. 3. Phan, T. , Bilgin, A. ,Eyland, A. , Shaw, P. (2004), . Accessible f rom: http://detail. mq. edu. au/Stats_docs/research_papers/2004/Literacy_in_Vietnam_-_an_atlas. pdf [Accessed: May 11, 2012]

Aesthetic Practice with Technology Samples †MyAssignmenthelp.com

Question: Talk about the Esthetic Practice with Technology. Answer: Skin maturing is one of the most unpredictable just as inescapable physiological procedure in each individual life expectancy. It has gotten a subject of broad examination as of late as there is a colossal psychosocial effect of maturing in an enormous extent of the populace, and skin wellbeing is frequently identified with the general prosperity and wellbeing view of an individual (Ganceviciene, Liakou, Theodoridis, Makrantonaki Zouboulis, 2012). Maturing can result from a summit of both exogenous and endogenous variables. A few logical methodologies are being utilized to delay, diminish or in specific situations fix the undesirable manifestations of maturing particularly in setting with facial skin. Aside from restorative and corrective mediation, late advances in innovation give a few electrical modalities that give compelling and moment brings about a non-intrusive way (Ramos-e-Silva, Celem, Ramos-e-Silva Fucci-da-Costa, 2013). The current report reveals insight into two such ele ctrical modalities, talking about their standards, helpful and unfavorable impacts assuming any, contraindications and preparatory strides to be taken while application. The last piece of the report talks about the given case situation of Natalie and gives suitable proposals in regards to the treatment methods that ought to be embraced, thinking about the unique needs and requests of the customer. Galvanic Current Skin Treatment The most well-known sort of electrical methodology utilized for the facial electrotherapy is Galvanic Treatment, which apparent from its name uses Galvanic Current to satisfy the reason. A progressed galvanic gadget is utilized to produce direct current at an ideal amount, which when applied on the skin prompts a progression of compound changes. The essential target this procedure serves is to improve the pollution extraction procedure of the skin and furthermore expands the entrance of healthy skin items applied for hostile to maturing results (Sun, Wu, Liu, Chantalat Omer, 2009). The gadget comprises of a test, most generally a roller albeit various sorts of tests are accessible, which is associated with a leading wire. Another wire is joined to another piece of the body ideally the arm or the leg to make a shut circle circuit for persistent progression of current. The roller is moved over the skin in the wake of turning the gadget on and current beginnings coursing through the equ ivalent. A low voltage current is applied and consequently the procedure is absolutely non-obtrusive and effortless. The initial step of the treatment methodology is applying an acidic arrangement over the skin surface, for relaxing the skin, expanding blood flow and opening up skin pores. This progression is named as Disincrustation and aides in proficient purifying and expulsion of abundance oil, clogged pores and whiteheads from the skin surface ( et al., 2016). After the purging procedure an antacid arrangement is applied over the skin before the use of the galvanic test, which lessens the blood course, relieves the nerves and firms the tissues. This progression is called Anaphoresis. The last advance of the strategies is called Ionotophoresis (Tapper, 2001). It includes the utilization of a positive post current to improve the entrance of dynamic healthy skin fixings. Galvanic Electrical Facial Treatment remembers a variety of helpful impacts for the skin that incorporates detoxification of the facial skin, expanded blood flow prompting expulsion of cell squander items, decrease of scarcely di scernible differences and wrinkles, further item infiltration, and skin lighting up. Be that as it may, this non-obtrusive procedure possesses a few contraindications. The disincrustation step may cause skin disease or bothering relying upon the affectability of skin. It might cause unfriendly impacts in the patient if there should arise an occurrence of quality of metal pins or plates in the face. Further unnecessary dental fining in the mouth can likewise present hazard with applying the immediate current. Frequently vascular and extremely touchy skin is increasingly inclined to be experiencing undesirable outcomes. A few safeguards must be taken by the esthetician just as the patient while experiencing the strategy. Inappropriate use of galvanic current may cause long haul harm to the skin. It must be guaranteed that a lot of items are available at all the hour of use of current, the test must be continued moving up and down the technique and the perfect measure of current force must be applied by the patient confinements and necessities. The force ought to be balanced gradually and easily and the cathodes must not be lifted from the face without turning down the power to zero. Further the obstruction of the skin must be observed constantly as a drop in opposition could cause unexpected increment in the present power. High Frequency Skin Treatment Another well known electrical methodology for skin treatment is High Frequency Electrical Treatment that includes utilization of substituting flow creating high effect motions over the skin. The rotating current is unequipped for delivering muscle constrictions because of its low heartbeat length. It is most ordinarily utilized for skin inflammation evacuation or cleansing of the skin however it can likewise diminish maturing skin manifestations. Two wide spread techniques are utilized: Direct strategy and Indirect Method. The Direct technique uses a glass apparatus that is applied legitimately on the skin surface. A few direct glass cathodes are accessible which incorporate bulb or mushroom anode, fulgurator terminal, roller cathode and pony shoe cathode. The procedure is regularly called effulvation as the present spreads everywhere throughout the skin (Rattan, 2004). Ozone gas is creation during utilization of current and consequently this strategy is exceptionally advantageous fo r sleek, blocked and skin inflammation inclined skin. A portion of the gainful impacts incorporate bactericidal and disinfectant impact because of the creation of ozone, expanded lymphatic and blood flow because of exchanging current and ozone likewise delivers a drying impact which is the reason it is alluded for sleek skins. In the Indirect technique the customer holds the test and the advisor finishes the circuit. Current moves through the body of the customer while the advisor messages the customers face along these lines finishing the circuit and making a warm loosening up impact. This technique is especially valuable for customers with dry drowsy and dried out skin. Cell digestion accelerates and action of sebaceous organs is expanded which can improve the presence of the skin a lot (Annet King, 2017) The general contraindications for direct high recurrence treatment are high vascular conditions, over the top metal fillings or bridgework, tense or anxious customer, headache, skin inflammation rosacea. So also if there should arise an occurrence of burn from the sun, unnecessary metal fillings and event of headache, aberrant strategy for high recurrence treatment must be kept away from. Certain safety measures must be taken before experiencing the method to forestall any unfriendly impact on the cline or the advisor. Before use of the anode the dials must be kept at zero pointers. Every single metal jewellery must be expelled to forestall encountering stun. Force must be diminished when applied over hard zones. The customer must be made mindful of the humming clamor and ozone smell to forestall alarm. In view of the customer data it very well may be seen that Natalie has been experiencing hostile to maturing facial treatment for as long as 9 months and in spite of the fact that she is to some degree happy with the outcomes she needs to incorporate an electrical methodology to his treatment for moment results. She is 42 years old has some minor warmth affectability to the skin and has dry skin. Moreover she has almost negligible differences and wrinkles over her face, experiences pigmentation, type 2 diabetes and is inclined to headaches. In view of the wellbeing points of interest as gave in the customer subtleties it is very clear that Natalie must not experience high-recurrence rotating current facial treatment despite the fact that it is helpful for dry skins as in the event of Natalie. She experiences type 2 Diabetes and is inclined to headaches, the two of which are huge contraindications for the treatment. Subsequently, the specific proposal is go with Galvanic Current facial Treatment. The procedure of disincrustation would give a profound purifying of the skin, expanded flow, squander expulsion and cell recharging. The iontophoresis procedure can improve the procedure of entrance of dynamic substances into the skin corresponding to minor manual application. Aside from the electrical modalities a few other enemy of maturing treatment items can be suggest for Natalie keeping in mid her skin nature. Nutrient A subsidiaries are profoundly powerful for dry skin treatment as indicated by a few dermatologists. Nutrient E has cancer prevention agent and saturating properties and has topical activity against the impacts of UV radiation. Other optional photograph maturing medications accessible are cell reinforcements, oestrogens, development elements and cytokines. Certain lotions are advantageous for dry skin as they help forestall water misfortune from the skin surface and give a defensive layer over the skin and hold water in the epidermis. A blend of nutrients, cell reinforcements and lotions can help restore the skin of the customer and forestall maturing signs and side effects. References Annet King (2017).Dermalinstitute.com. Recovered 26 July 2017, from https://www.dermalinstitute.com/us/library/2_article_Awakening_Aging_Skin.html Ganceviciene, R., Liakou, A. I., Theodoridis, A., Makrantonaki, E., Zouboulis, C. C. (2012). Skin hostile to maturing strategies.Dermato-endocrinology,4(3), pp 308-319. Ramos-e-Silva, M., Celem, L. R., Ramos-e-Silva, S., Fucci-da-Costa, A. P. (2013). Hostile to maturing beautifying agents: Facts and controversies.Clinics in dermatology,31(6), pp 750-758. Rattan, S. I. (2004). The fate of maturing intercessions: maturing mediation, anticipation, and treatment through hormesis.The Journals of Gerontology Series A: Biological Sciences and Medical Sciences,59(7), p

Using Pinterest for Business Purposes

Using Pinterest for Business Purposes I feel like I am learning something on Pinterest, whereas Facebook is great for keeping up with family and friends, but often feels like a timesuck. by Larika Jones, Pinterest user  One of the most buzzworthy new social networking sites in the past five years is Pinterest. Its unique functionality and user base is ideally suited to helping individual users learn more about areas of interest, as well as marketers accomplish marketing objectives. But how is Pinterest different than any other of the dozens of buzzworthy social media tools? Is it just another fad? Is it the real deal for brands and marketing departments? Or is it something that only hold value for individuals, as many social media sites have, over time, proven to be? © Shutterstock.com | Twin DesignIn this article, we will explore, 1) the purpose of Pinterest, 2) the benefits of using Pinterest, 3) setting up a Pinterest account, 4) using Pinterest for business, 5) Pinterest terminology, and 6) best practices for using Pinterest / business case study.1. PURPOSE OF PINTERESTPinterest is a visual social bookmarking site that allows people to collect and organize photos, articles, and other forms of content according to specific areas of interest. Think of it like an online scrapbook. You collect photos by pinning them to online Pinterest boards or Boards, and you can share photos by repinning them to other people’s Boards.  History of PinterestThe idea for Pinterest came about in December of 2009, and was launched by its founders Ben Silbermann, Evan Sharp, and Paul Sciarra in March of 2010. Silbermann, formerly a Google employee, collaborated with his Yale classmate Paul Sciarra, first on a number of iPhone apps, and then with architecture stud ent Evan Sharp, on Pinterest.Initially opened to 5,000 members, the site took some time to grow its user base. The founding members and others worked hard on design details, and by June of 2011, the site began to take off. As of July 2014, the site had 70 million unique visitors. 53 million of those were from the U.S. and 85% of those users, or pinners, are women, illustrating the site’s popularity with women. Usage also skews younger with more than half of pinners are either members of Generation Y or Generation Z. As of May of 2014, Pinterest was valued at $5 billion. It only began deriving revenue from a small number of advertisers, including Kraft, Nestle and Gap, at the time of the valuation. However, prior to this, it had already begun monetizing the website by taking a percentage of sales generated from affiliate advertising programs on its site. In 2013, it received $425 million in venture capital.  Main Purpose of PinterestAvid pinner and mother Larika Jones, of York, Pen nsylvania, notes:“[Pinterest] gives me ideas for all sorts of things. I can look at a variety of different common tasks and activities and collect ideas from Boards. For example, I’m [currently] planning my son Elijah’s birthday. On Pinterest, I can take a look at things other real moms have done that have actually worked, which helps me brainstorm.”As Pinterest Board member Jeremy Levine points outs, Pinterest is “a place where people collect or talk about or think about things they want to do in real life.” It is an aspirational social bookmarking site. This strategic focus, unlike that of other social media networks like Facebook or Twitter, aligns Pinterest closely with brands and marketing, because the things people collect or talk about or thing about that they want to do in real life frequently involve purchases.2. BENEFITS OF USING PINTEREST  Pinterest has many benefits for individuals. First is Pinterest’s basic value proposition: the ability to collect and or ganize content online and share it with others. As an individual pinner, you can learn about a topic of interest by viewing Boards on topics of interest, as well as network with other pinners.As a marketer, you can increase your content’s reach by easily sharing it on Facebook and Twitter. You can engage your audience by introducing them to your brand, sharing your brand with users who have indicated an interest in your product or service, and/or create original content relevant to your target market. You can also gain insights about new products you are considering launching by pinning images of prototypes on Boards and soliciting feedback. But, perhaps, best of all, because you are engaging consumers who have already indicated a likelihood to purchase a product, you can use Pinterest to increase sales. As per market research firm Bloomreach, Pinterest traffic has a 1.56% conversion rate (more than Facebook’s 1.13% conversion rate).3. SETTING UP A PINTEREST ACCOUNT To set up a business account, visit www.pinterest.com. Avoid the form fields that appear prominently on the page. Below the red Sign up  button is Are you a business? Click here. Click there and fill out the requested fields. Note that you will be asked to select a username. Your username will be used as a part of your Pinterest page’s URL (www.pinterest.com/username). It should either be your firm’s name, an abbreviation, or something closely related. Once you’ve filled out the fields, click Create Account, and voila, you are now a pinner.Because Pinterest’s design is grid-oriented unlike the newsfeed style that many other social networks like Facebook use, you may want to set up a personal profile and play around with it a bit to familiarize yourself with Pinterest, pinning and Boards before setting up a business account. The steps are the same, except when visiting www.pinterest.com, enter an email and password, and on the following page, your name, gender, and age, to create your account. Or sign up using your Facebook account.Once you’ve set up the account, you’ll need to add a the Pin It button to your browser’s toolbar in order to pin things easily to pin your content to your or your friend’s Boards. You can also spend a bit more t ime, and copy and paste URLs into your Pinboards.Also, make sure to explore apps that can help you maximize your Pinterest by using several tools which includes, but not limited to Curalate and Pinreach. Such tools offer different analytics for pinners, as well as others which can help integrate Pinterest with other social media tools, create Board-based storefronts, create images from text to pin, and much more. There are many more Pinterest apps available, with a wide range of functions.4. USING PINTEREST FOR BUSINESSPinterest is ideal for marketing purposes, as it revolves around aspirations. The content that people pin most often revolves around things they would like to buy or things they would like to do which involve purchasing. While Pinterest pales in comparison to other social networking sites like Facebook in terms of global reach, 90% of pinners have an income over $30,000, and 18% have incomes above $75,000. Proper online marketing techniques applied to Pinterest can yi eld impressive results, as 64% of pinners try a Pinterest-inspired activity monthly.  Create compelling contentYou don’t need a graphic design degree to create an engaging and highly trafficked Board (although that can help). Instead follow these simple steps:  Know who you are trying to attract and what is relevant to them.Map out a content strategy. This is critical for any social media tool. Know what content you will be pinning, when, and where you will get it from. For the latter, create a list of websites and Boards with content relevant to your followers and/or target market for pinning/repining, to couple with the original content you plan to pin.Label your image content well. Make sure to use labels for your images to increase the likelihood that viewers will repin it. Add text messages as well so that viewers are clear about your image and its context.Create a few boards before inviting or searching for followers so that they do not wind up visiting an empty Pinterest pa ge for your business. You do not need to have a surfeit of original content on your initial Boards â€" 80% of Pinterest content is repinned. But you will want to intersperse original branded content, along with relevant repinned content, to keep your followers engaged.Don’t just think images. Use, audio, video, slideshows (just make sure there is a striking associated thumbnail. Create infographics, which are one of the most popular kinds of image on Pinterest. Or run a contest, by asking customers and potential customers to follow you on Pinterest and pin engaging content on your Boards.Don’t limit yourself to your ideas either. You can create a group board, and afford other pinners to collaborate on the content creation and curation process with you. For instance, create an events board and invite pinners to post relevant events; a staff board, and invite staff to participate; or a joint board with a strategic partner, such as a nonprofit to elicit more content.Create rich pin s by using metadags and validating them (learn more here). There are five types: 1) article pins, 2) product pins, 3) recipe pins, 4) movie pins, and 5) place pins. Rich pins allow you to add more extensive topical content related to your pin.Because of Pinterest’s aspirational nature, keep your pins inspiring and positive. Also  communicate your firm’s values to accentuate the goodwill surrounding your brands and products.Don’t just push your products. Pinterest is about tasks, activities, even lifestyles. You may sell a few products in a category, but the idea is to drive pinners to purchase by showing them how your product is a part of their desire. For example, if you just sell skis and snowboards, you want to create Boards that highlight ski gear, ski apparel, and other related images, products, and services in this category. You might go further and display images relating to winter vacations and activities.  Creating compelling content can help you expand your reach an d visibility, increase your brand awareness and bring more customers to your website.  Expanding reach / visibilityStrategically repin content. When you do it, the original content creator is alerted and may visit your page. This is ideal for marketers: repin relevant content from the Boards of potential consumers, who may follow you and revisit your other content. Also, look at repining content from pinners with large bases of followers; hopefully they will repin your content, making it visible to their base. Develop a list of pinners whose boards indicate they may be a good fit for your brand, as well as influencers with large bases of pinners and/or bases of other influencers. And quote comments as pins from customers and influencers to engage with visitors and drive traffic to your Boards.   © Flickr | Nonprofit OrganizationsYou can also follow other pinners, as you might with Facebook or Twitter, and share their content with your follower. You can also connect your Pinterest followers with your Facebook and Twitter content, simply by signing in with either of those two networks. Once you sign in with Facebook, Pinterest will add a Facebook icon on your Pinterest profile. The same goes for Twitter.  Don’t bombard pinners with content even if it is relevant. Curate the best images to grow your followers. Spread out your pins and post when pinners are generally most engaged. Socialfresh notes that during the day that time is between 2pm and 4pm and during the evening it is between 8pm and 1am. © Flickr | Stefan LeijonIncrease your brand awareness and bring more customers to your website Remember that Pinterest is a place where pinners collect and curate visually compelling content. Make sure that your profile and profile image are stimulating, and highlight your brand.Your content should be designed to drive traffic back to your website so that you can engage and convert consumers. Use images to do so rather than text, as pinners are primarily moved by visual content.Further, integrate your existing graphic brand assets with Pinterest (and indeed across all of your social media platforms). You should categorize and pin the most compelling of your existing online images on relevant boards, and use these to drive traffic back to your website. Pin images in a size that require you to click on them to read them. You can also add a Pin It button that will appear on images on your external website when pinners mouse over them. Learn how to do so here. This, too, can expand your reach.Finally, use a call-to-action pin, which can increase engagement by up to 80%.5. PINTEREST TERMINOLOGYWe’ve covered a few of the most important Pinterest â€"related terms above, such as:  Pin: a bookmark of online on your Pinterest boardRepin: a shared bookmark on PinterestBoards (or Pinboard): a place on Pinterest to group pins on like topics togetherPinner: a Pinterest userRich pins: pins that allow you to add topic-specific details to a pinHere are a couple more:Mention: referencing another pinner in a post, of which the referenced pinner will be notifiedFollow: following another pinner, or any number of their Boards, to gain notifications of their updates and activity6. BEST PRACTICES FOR USING PINTEREST CASE STUDYBest practices for using Pinterest in brief include:Proper planning before setting up your Pinterest account.Integrating Pinterest with your other digital assets.Researching your target pinners and influencer pinners.Make sure your pinned content is accurate, and properly attribute the source.Use a watermark to protect your own pinned image properties.Label your pins properly.Follow pinners and engage your followers, by liking, commenting, and repining their contentDon’t overload your Boards with pins; space them out strategically.Track your stats and adjust your strategy accordingly.Follow the official Pinterest for Business page, which contains many valuable insights and case studies. © Pinterest One brand using Pinterest exceptionally well is Lowe’s which does not just push product. It’s most popular board is titled “Build It” and is designed to appeal to the legions of do-it-yourselfers (DIYers) out there. The board features products from many outside sources, not just Lowe’s. Appealing to DIYers has netted Lowe’s 3.4 million followers, or nearly 5% of all pinners. The firm uses this strategy on Pinterest not just to drive traffic, but for product research and find it tremendously beneficial. From Pinterest for Business’ Lowe’s Case Study:“A big part of Lowe’s marketing strategy is helping people feel like they can take on home improvement projects on their own. […] The Lowe’s team also uses Pinterest data to figure out which of their pins are the most popular and what’s trendingâ€"this helps them come up with new campaign and product ideas. […] They also track how the Pin It button performs on their site and in email campaigns. Popular items get featured across the Lowe’s website, Facebook and other channels.”   Image credit:  Flickr | Stefan Leijon under Attribution-NoDerivs 2.0 Generic, Wikimedia commoms | Pinterest under public domain.